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Chevrolet

The inventor of the famous bowtie logo for Chevrolet was a man by the name of William C Durant, founder of General Motors and Chevrolet. Bill was most notably known for his multi-brand approach in creating a new line of cars with their own unique characteristics within GM. Each brand was symbolized by its own logo, but it was Bill who came up with the bowtie after being influenced by a piece of wallpaper that he saw in a Paris hotel.

Popular legend has it that the Chevrolet logo was inspired by wallpaper in a French hotel where William C. Durant was staying (the legend says he saw the pattern marching off into infinity as a design on the wallpaper and tore a piece of it off to keep to show to friends and later turn into the company logo). However, his wife says that the bowtie emblem was first seen by her husband in a Virginia newspaper on a vacation around 1912, upon which he told her that the thought it'd be a very good emblem for the Chevrolet (per Chevrolet Pro Management Magazine, October 1986). 

Chevrolet Car Logo

Chevrolet Car Logo

Chevrolet Car Logo

Chevrolet Car Logo

Chevrolet Car Logo

Chevrolet Car Logo

Chevrolet Car Logo

Cars, SUVs, Trucks, Crossovers & Vans | Chevrolet

The Official site for all new Chevy cars, trucks, crossovers & SUVs. Discover award winning and fuel efficient cars in our range of vehicles.

 

Chevrolet - Wikipedia

Chevrolet also known as Chevy is a brand of vehicle produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. ...


More Information About Chevrolet

Section What Informaion?
Owner General Motors Company
Staus active
Founded 3 November 1911
Founder Louis Chevrolet William C. Durant
Headquarters Detroit, Michigan, United States
Company Name: Chevrolet Division of General Motors Company
Company Type Division
Company Products Automobiles, Commercial Vehicles, Trucks
Parent Company General Motors Company
Slogan: Find New Roads
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