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Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry.
Porsche was founded as Dr. Ing. h. c. F. Porsche GmbH in 1931 by Ferdinand Porsche, an Austrian engineer born in Maffersdorf, during the time of the Austro-Hungarian Empire , and Porsche's son-in-law Anton Piëch, an Austrian advocate.
The Porsche badge is the coat of arms of the city of Stuttgart (where the cars are built). The city was built on the site of a stud farm, which explains the horse in the coat of arms; the antlers and red and black stripes are part of the arms of the Kingdom of Wurttemberg.
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