Roewe Car Logo

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  • Countries:    Asia > China
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Roewe is a vehicle marque created by the Chinese automaker SAIC Motor in 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights to the Rover brand name and created the Roewe marque as a replacement. The MG name is preferred in most markets outside China.

Roewe can be considered an indigenous Chinese luxury vehicle brand name alongside others such as Hongqi.

The name Roewe originates from SAIC's failure to acquire the Rover marque from BMW c. 2005 (it was instead sold to Ford in 2006,and the brand is currently owned by Tata Motors). Composed of the Chinese characters Róng and wēi, which roughly mean "glorious power", the name is a transliteration of Rover, although SAIC has stated that it is derived from Löwe, the German word for lion. Loewe, pronounced much like Roewe by Chinese speakers, is also the name of a Spanish manufacturer of luxury leather goods.

SAIC purchased technology relating to the Rover 75 and Rover 25 after the 2005 collapse of MG Rover, and the Roewe marque first appeared on a version of the 75, the Roewe 750. Originally intending to purchase all assets of the failed British company, SAIC was outbid by Nanjing Automobile.In 2007, SAIC merged with Nanjing Auto, so it now controls those MG Rover properties, such as the MG name and a Birmingham factory, the Longbridge plant, that it was initially unable to acquire.

English engineering firm Ricardo assisted the development of early Roewe models and set up a new company in the UK, Ricardo (2010) Consultants Ltd, which helped bring the 750 to market. According to SAIC, work on the vehicle was also done in China. In 2007, Ricardo (2010) Consultants was purchased by SAIC and renamed SAIC Motor UK Technical Centre. It employs over 200 British ex-Rover engineers.

More Information About Roewe

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Owner SAIC Motor
Founded 2006
Headquarters Shanghai, China
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Parent Company SAIC Motor
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